CommuteGo Case Study
Seamlessly Integrating Commutes and Deliveries for a Smoother, Stress-Free Experience
Competitive Analysis
Uber
Good
All features available
and easy to access
Easily accessible
Simple navigation
Simple Flow
Focuses on Brand Identity
Neutral colour used,
friendly
Easy to use, needs to
focus on accessibility
Less white space
makes it difficult,
design changes required
Cool colour used, Friendly
Focuses on Brand identity
Simple Flow
Simple Navigation
Easily accessible
less features can be
introduced, more
features confuses the user
Good
Lyft
Needs better design
Cool colour used, Friendly
Does not focus on Brand identity
Tedious Flow
Choices are more makig the
navigation difficult
Easily accessible
requires less features for easy accessibility
Good
Tilt&Go
Tool Experience
Features
Accessibility
Navigation
User Flow
Brand Identity
Tone
Descriptiveness
About CommuteGo
CommuteGo is a ride-sharing app designed to promote carpooling while helping people connect with others in their community. The goal is to reduce traffic, lower carbon emissions, and offer a more affordable way to get around by making it easy for people to share rides with others nearby.
Roles and Responsibilities :
UX & UI Design
Project Overview
CommuteGO is a mobile application that combines ride-sharing and package delivery services to provide a more efficient, seamless experience for busy professionals and small business owners. In this project, as the lead UX Designer, my goal was to address the conflicting needs of users who struggled with managing multiple, fragmented platforms for both commuting and sending packages. The challenge was to build a solution that integrates these services into one streamlined app, making life easier and more productive for users.
Challenges & Problem Statement
Ensuring accurate and timely location updates for riders and drivers.
Real-time Location Tracking
Handling increased demand, especially during peak times.
Scalability
Protecting user data, including personal information and payment details.
Data Security
Goals
1
Unified User Experience: Merge ride-sharing and package delivery into a single, intuitive app interface.
2
Optimized Driver Utilization: Allow drivers to perform both tasks simultaneously or separately, depending on their preference.
3
Seamless Transition Between Services: Enable users to switch between booking a ride and sending a package without confusion.
4
Safety and Transparency: Implement security features for both riders and package senders, ensuring trust and reliability.
Design Process
Empathize
Define
Ideate
Prototype
Test
Inferences
There was a clear market gap for an app that integrated both commuting and small-scale deliveries in a seamless, intuitive way.
Users wanted more efficiency and control over their transportation and delivery needs, but no single service provided both.
Real-time tracking and route optimization were features users highly valued but rarely found combined across platforms.
Persona
Emma
Passenger
Age : 29
Job: Sales Executive
Goals: Fast and efficient rides, ability to easily share trip details with friends.
Worries: Complex booking systems, unsafe drivers.
Needs: Reliable, quick transportation for work commutes and social events.
Mark
Package Sender
Age : 35
Job: E-commerce Entrepreneur
Goals: Send packages seamlessly without leaving his office and keep customers updated.
Worries: Lack of communication with drivers, unreliable deliveries.
Needs: Convenient package delivery to customers with real-time tracking and security.
Sophia
Driver
Age : 42
Job: Ride-Sharing/Delivery driver
Goals: An easy way to manage both services with clear job information.
Worries: Unclear job details, difficulties in switching between delivery and ride-sharing tasks.
Needs: Flexible work options and maximized earnings by combining ride-sharing and delivery tasks.
User Journey Mapping
To understand the user’s experience, we mapped out the user journey for Alex representing the stages she would go through in her property search:
Information Architecture
WireFrame
9:34
CommuteGo
Home
9:34
Currently Booked Rides
Departure Address
Arrival Address
10
ETA
ETA
Driver Name
4.5
27 Ratings
Vehicle :
Vehicle Details
Co-Passengers :
Passenger1
Passenger 2
Passenger 3
Message Driver
Call Driver
Request accepted by Driver
Track Ride
Ride
Delivery
Past Rides
9:34
Cancelled
Time, Date
Route 1
Route 2
Ride Offered By :
Co-Passengers :
Passenger1
Passenger 2
Passenger 3
Driver Name
Cancelled by Driver
Vehicle :
Vehicle Details
Ride
Delivery
Messages
9:34
I have arrived
Sender 1
Where are you?
Sender 2
Ride
Delivery
Account
9:34
Profile Settings
About you, edit profile and more...
Account Settings
Notifications, passwords and more...
Payment
Payment method, payment history
Accessibility
Language, text size and more...
CommuteGo Wallet
Use Wallet and get 10% Cashback
Logout
Help and Support
Home
9:34
Currently Booked Rides
Departure Address
Arrival Address
ETA
ETA
Completed at time, date.
Ride Shared by :
See payment history
Passenger 1
Payment received
See payment history
Passenger 2
Payment received
Ride
Delivery
Payment History
9:34
Payment received by :
Passenger 1
Paid :
$10
Marie added $2 tip
Thank Marie
Passenger 2
Paid :
$10
Marie added $4 tip
Thank Antoine
Account
9:34
Profile Settings
About you, edit profile and more...
Account Settings
Notifications, passwords and more...
Payment
Payment method, payment history
Accessibility
Language, text size and more...
CommuteGo Wallet
Use Wallet and get bonus 2.5% points
Logout
Help and Support
Messages
9:34
I have arrived
Sender 1
Where are you?
Sender 2
Ride
Delivery
Home
9:34
Currently Booked Rides
Departure Address
Arrival Address
10
ETA
ETA
Ride Posted
Ride Requested by :
Passenger 1
Accept Request
Passenger 2
Accept Request
Track Ride
Ride
Delivery
Design System
Primary Colors
Typography
Secondary Colors
FBF9FF
458352
007BFF
4A4848
FBFBFB
E5E7EB
9CA3AF
4B5563
Heading 2
Poppins - Medium
Heading 1
Poppins - Semibold
24
20
Heading 3
Poppins - Regular
20
Heading 3
Poppins - Regular
16
Button
Roboto - Semibold
16
Buttons
Button
Button
Button
Button
Inactive Button
Button
Button
Grid System
Mobile
Column width: 80px
Gutter: 16px
Columns: 4
The redesigned CommuteGO app created a unified solution for the users and other users with similar pain points. Key results included:
Reduced Stress and Improved User Satisfaction : Users no longer had to switch between apps to handle commuting and delivery. The simplified experience made their day less stressful, with a 30% improvement in user satisfaction based on feedback.
Increased Efficiency and Time Savings : Multitasking capabilities led to a 40% reduction in time spent managing both rides and deliveries. Users could now schedule and track both tasks in one seamless flow.
Better Productivity : With features like route optimization, users were able to maximize their time, accomplishing more without feeling overwhelmed. This led to a 20% increase in productivity among users who frequently used the app for both services.
Higher Engagement : The unified experience led to a 25% increase in user engagement, with users returning to the app for both commuting and business deliveries.
End Result
Link to Prototype :